SKC Insights

When you're running a company, trying to handle PR and marketing on top of everything else can be overwhelming. Sure, you know how important reaching out to your audience is, but between product launches, fundraising, sales prospecting, hiring, team building and the myriad of other things on your plate, the time just never appears. As much as you hate to admit it...you're not Superman or Wonderwoman.

We're here to tell you it's okay.

Great leaders know when to ask for help and how to delegate. So stop trying to grow that third shoulder to carry the weight of your company's marketing needs and instead share that load with a PR partner who knows what they're doing.

Here are 5 reasons why you should outsource your PR and marketing:

1. Delegate to Focus

Successful execution of your company's PR/marketing program is no side job. It's demanding work to be planning, strategizing, messaging, shelling out press releases, writing blog posts, case studies, social media, white papers, conducting media pitching and more. If it's not your only priority or even your area of expertise, it can weigh heavily upon your shoulders. Having a partner dedicated to this frees you up so you can focus on your mission-critical tasks.

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