In our last post, we talked about why social media monitoring is so important for generating leads for your business. Today, we'll go over which groups should monitor your company's channels and how they benefit.
Is your CEO a PR Pro? Because the CEO has the highest influence and visibility of anyone in a company, his or her role is more deeply intertwined than many realize. Public relations can influence the public perception of the company’s highest officer, as well as the company as a whole. Case studies show us that when the CEO is wholeheartedly behind a PR campaign, positive results are raised dramatically.