SKC Insights

With Covid-19 regulations easing up in the US, large-scale events and convention centers are back in action. Whether in-person or hybrid, trade shows, and conferences are great networking opportunities for companies to promote their brands and products. With thousands of attendees, most of whom are eager to see, look, feel, and experience, these events put you in touch with a plethora of potential customers, partners, and even investors. 

These conferences are a perfect way to showcase your product in the best light possible to a critical mass of like-minded people. With hundreds of companies fighting for the attention of the attendees, however, you must find a way to make your booth stand out from the rest. This can be with banners, offers of demonstrations, or even just photo opportunities. 

Here are 8 easy tips and tricks we found to help your booth stand out from the crowd.

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Tradeshows are like marathons. They aren't for the faint of heart. The biggest ones, like CES, run for six days and are packed with early mornings, late dinners, bustling business exchanges, and constant industry buzz. Tradeshows are also popular, albeit noisy, forums for promoting your company, your successes, and your messages. But how can you make sure that your company is not swallowed up by the sea of vendors vying for mindshare and media attention?

Here are 5 ways to grab the CES media spotlight:

1. Be Prepared

While CES 2020 is almost upon us, there’s still time to uncover media opportunities -- from inclusion in tradeshow dailies to exclusive invitations to media events. Do your research on the myriad media and award opportunities for the show. Get your releases ready now so they can be pitched in advance. And now is the time to enlist the expertise of PR pros to refresh your message, update your media kits, and get your executives interview-ready.

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