In our last post, we talked about why social media monitoring is so important for generating leads for your business. Today, we'll go over which groups should monitor your company's channels and how they benefit.
Social media, when managed properly, can be a great asset to any business. Last month, we talked about how to set up a simple and quick social media plan for your business with SKC's Weekly Social Media Checklist. Now that you have a plan, monitoring your channels is the gas that keeps your machine running.
Among the hustle and bustle of your growing business, it’s easy to forget the little things. A mere 140 characters feels so unimportant compared to that big meeting and looming deadlines. Social media can drive brand awareness and generate leads, but keeping the machine running takes up your valuable time and resources.