5 Reasons Journalists aren’t Giving Your Startup the Time of Day

Gaining media traction as a startup can be difficult. You approach a reporter at a trade show, but he gives you a blank stare and mutters, “Who are you again?” You write email after email, but they seemed to have fallen into an abyss of no return. This anonymity can be especially frightening against the fact that 90%of startups don’t make it. How can people buy your product or service if they don’t know you exist?!

If journalists are ignoring you now, here are 5 reasons why this might be happening.

 

1. Your Pitch Needs Work

Not getting any responses? It’s time to tweak your pitch. It may not have enough information, or too much. Or it may not be punchy enough. Even trying a new subject line could help stoke media interest. An email with the subject “Interview Offer: ‘Ending Cyber Attacks’” is much more intriguing than “Unknown Company X Requests Meeting.”

Read More

Topics: Media Relations, Pitching, Newsworthy

7 Steps to Becoming a Thought Leader

Would you like to become a thought leader and reap the benefits that come with it? Thought leaders—like Microsoft founder Bill Gates and Amazon founder Jeff Bezos—are people who have visions and strong degrees of expertise in subjects, topics, or issues. But more than that, they have publicly and relentlessly demonstrated their bona fides by taking a stance, having a perspective, and voicing their views and opinions. They’re leaders others want to meet, learn from and emulate.

Thought leadership takes time and effort, but the benefits are worth it. From building credibility with investors and customers, to shortening your sales cycle, to creating a legacy for the future, your efforts will not only help elevate your industry but catapult you to a new level of success and renown. Here are 7 steps to get started:

 

1. Be a Journalistic Resource

Getting quoted in news articles and publications is a great way to establish yourself as an expert or leader in a field. To be quoted, position yourself as a valuable source and make yourself known to reporters. Put yourself out there and be visible – engage in conversations with journalists, share your great ideas and insights. Help reporters choose you.

 

Read More

Topics: Media Relations, Content Creation, Contributed Articles, Thought Leadership

Going to CES? 5 Tips to Grab the Media Spotlight

Tradeshows are like marathons. They aren't for the faint of heart. The biggest ones, like CES, run for six days and are packed with early mornings, late dinners, bustling business exchanges, and constant industry buzz. Tradeshows are also popular, albeit noisy, forums for promoting your company, your successes, and your messages. But how can you make sure that your company is not swallowed up by the sea of vendors vying for mindshare and media attention?

Here are 5 ways to grab the CES media spotlight:

1. Be Prepared

While CES 2019 is almost upon us, there’s still time to uncover media opportunities -- from inclusion in tradeshow dailies to exclusive invitations to media events. Do your research on the myriad media and award opportunities for the show. Get your releases ready now so they can be pitched in advance. And now is the time to enlist the expertise of PR pros to refresh your message, update your media kits, and get your executives interview-ready.

Read More

Topics: Media Relations, Press Conference, CES, Convention

The 8 Must-Haves of a Great Media Pitch

Great media coverage starts with a great email pitch. It introduces and excites the journalist to various facets of your company -- be it your products, your founders, your unique proposition for a changing industry, your customer successes and/or your insights or predictions about the future. A pitch needs to be short and sweet, informative but not overwhelming, but what does it actually look like? For our post today, we've whipped up an imaginary pitch to aid our discussion, and broken it down into the 8 must-haves of a great media pitch:

1. Make Them Feel Special

When it comes to pitching, personalization comes in two parts. First, while it may save time to list all your contacts in bcc and send one email, journalists find mass email blasts to be impersonal and often delete such emails without even looking at them. Avoid the bcc line and you'll avoid the spam folder. Second, make sure you use the name of the contact you are trying to reach. A vague "To whom it may concern" or (heaven forbid) the wrong name tells a contact that you haven't put in the time or effort to get to know who you're emailing. Let them know that you care by taking the time to personalize your email.

Read More

Topics: Media Relations, Media, Email, Reputation, Trust, Pitching

5 Signs that PR is Meant for You

A wise old woman once said, "There is more to life then meets the eye, including the success of your business. If fame and fortune are what you seek, then perhaps it would be wise to look to the lunar calendar."

Before you consult your friendly neighborhood fengshui master, the answers to a prosperous year may be found in the Chinese zodiac animals of public relations.

Here are five signs that PR is meant for you:

1. When You're Out & About, But Nobody Knows You

Industry trade shows are high-powered affairs where major players are conveniently located under one roof. So you mingle with a mission. But without any buzz about your company, you will most likely be dismissed with the networking kiss of death. "Oh...hum...what's the name of your company again?" These words strike you in the heart as your potential client nods, smiles, and walks away. If you are crying inside because you were branded a "nobody" among your peers, this, my friend, is a sign. Our zodiac advisor says it's time to summon the PR DOG, the best friend of man as well as the best friend of business.

Read More

Topics: PR Strategies, Media Relations, Marketing, PR Partner, Lead Generation, Public Relations, PR Agencies, Digital Marketing

5 Tips for Connecting with Your Audience

 

 

Lights...camera...action! The research is done; the presentation complete; the audience assembled; now it's your turn to take the spotlight. You might be thinking, I'm ready, now I just need to connect with the audience. Whether you're talking one-on-one with a reporter, hosting a webinar, or giving a keynote speech at an industry event, what can you do to boost your confidence and wow your audience?

Here are 5 tips for connecting with your audience:

1. Custom Fit like a Glove

"One size fits all" is nice in theory, but it's not very realistic. Before you print that PowerPoint, understand what your audience is looking for. What information are they expecting you to provide? What are they hungry to learn? Should you use industry jargon or avoid it altogether? Tailor your messages, your tone, even your delivery style to fit each audience. Taking time to customize your presentation can mean the difference between making a connection and getting a cold reception.

Read More

Topics: Media Relations, Event Planning, Press Conference, Media Event, Trade Shows, Product Launch, PR Launch, Spokesperson, Media Launch, Presenter, Powerpoint, Presentation

5 Steps to Planning a Media Event

So, you've decided to hold a media event: a press conference to launch a new product or service that will change the industry (or the world), celebrate a company milestone, merger, or a bi-centennial. Before you send out invitations to guests, especially your media guests, review your checklist and make sure not to miss these five steps. As a host, it is up to you to intrigue reporters to gain their attendance and potential media coverage.

Here are 5 steps to planning a media event:

1. Have a News Hook

You might have organized a well-planned event: you might be disclosing company news, or launching a new product, or providing breakthrough sessions at your conference. Believe it or not, these might not be enough to tempt busy reporters to come to your event. You'll need solid, relevant and timely news hooks. How will your company news or product shake up the industry? What value can you bring outside of what the media can read from your press release? Can your news resonate beyond the conference room and event hall? Be sure to highlight trends, unique aspects of your product or service and demonstrate how your news will transform and elevate these trends. Where there's a news hook - there's a story.

Read More

Topics: PR Strategies, Media Relations, Event Planning, Press Conference, Media Event

Five Reasons Why You Need The Media

"Private opinion is weak, but public opinion is almost omnipotent," said Harriet Beecher Stowe, an abolitionist author who lived in the 1800s. More than 150 years later, this statement still rings true. Organizations must find ways to communicate and convince your target publics of the worth of your missions, services, and products - or compromise success.

Here are five reasons why you need the media:

1. Reach Your Target Audiences

The media has the uncanny ability to reach thousands and millions of the right people in an amazingly short time. The company and/or individual who knows how to interest and intrigue the media has mastered one thing -- the ability to leverage the media for mutual benefit.

Read More

Topics: PR Strategies, Media Relations, PR Partner, Media

5 Reasons Why The Competition May Be Getting More Ink Than You

Sometimes it is nothing short of mystifying when a competitor with lesser products, numbers, and brand recognition generates more ink than you. Just as the art of Chinese calligraphy is built upon layers of subtleties, spanning thousands of years of knowledge and imbued with the spirit of the masters, so are the complexities of telling your company's story.

Read More

Topics: PR Strategies, Messaging, Media Relations, PR Partner

Five Ways To Be Quotable

Imagine… your words inspire, enlighten, provoke, stimulate. Imagine… your phone ringing off the hook. The media wants you, customers want you, and investors are interested in you. Media interviews give you an opportunity to demonstrate your company's thought leadership as well as breathe life and personality into your company’s image. They also allow you to reach an exponentially targeted audience quickly. This can be a momentous responsibility, but it is also a momentous opportunity.

Read More

Topics: Media Relations, Quotes

Reenergize Your Business 

Read timely tips for PR and Digital Marketing.

The experts at SKC have decades of experience in promoting and elevating companies to higher levels of visibility and success. Subscribe to get the latest ideas on how to get from where you are today to where you'd like to be tomorrow.

Subscribe to Email Updates

Recent Posts

Posts by Topic

see all