5 Tips to Create Media Buzz During the Holidays

Sometimes “bad timing” can be “good timing.”

Conventional wisdom dictates that companies should avoid media pitching and outreach during the holiday season. The belief is that everyone, including consumers, reporters, and editors, is too busy and distracted to hear our story pitches, look at press releases or read news articles. The truth is this is an ideal time. The news cycle is slower, creating content holes for reporters. For companies, the holidays are the perfect time to gift news outlets with story ideas.

Here are 5 tips for getting yourself some coveted coverage during the holiday season:


1. Wrap-up the Year with a Special “Wrapped” List

If your company had a great year, why not celebrate it with your customers? Share how they benefited over the past year with a summary of what they saved, enjoyed, or gained from your business. Spotify announced their aptly named “Spotify Wrapped” stats of the most streamed artists of 2018 and are giving subscribers playlists of their personal top songs. It didn’t take long before Spotify started trending on Twitter and featured in top outlets like TechCrunch, CNET, and Newsweek. Cap off the year with your own version of customer favorites. Turn it into a press release and perhaps even an infographic, and share it with local, trade and national business press. (Don’t forget to let your own customers know, too, by sending them an email and posting the roundup on your social media networks). 

 

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Topics: Pitching, Media, Digital Marketing, Public Relations, PR Strategies, News, Holidays, Media Buzz, Newsjacking, Give Back

Four Commandments of Media Relations

Today's headlines across the world are filled with examples of bad media relations practices. From lying to spying, American companies and politicians at the highest levels are behaving appallingly and unprofessionally toward the media. A good media relationship is a blessing and a joy for any company, but it isn’t always easy to walk the straight and narrow.

When companies plan their media outreach initiatives, we should keep in mind these four commandments of media relations:

 

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Topics: PR Strategies, Ethics, Media Relations, News, Messaging

5 Ways to Control Your Message in this Brave New World

The internet has forever changed the way news is distributed. From blogs to podcasts to social media and 24-hour online news, your customers are consuming information in a whole new way. Regardless of your company’s brand, service or product, the changing media landscape means more opportunities to get your company in the public eye. But are your messages registering with audiences in ways you intended?

 

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Topics: PR Strategies, Messages, Messaging, News, PR Partner, Media Relations

5 Types of News to Consider When Writing a Press Release

While we live in a new world with a plethora of arrows in the PR quiver, the press release is still an important foundational tool to master and leverage. It is a shout-out to the world and helps draw the spotlight to your company and its stellar progress. Keep these five types of news in mind, and you’ll be creating a steady drum roll of good news to catch the media's interest as well as build confidence amongst stakeholders such as investors, partners, customers and more.


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Topics: PR Strategies, Press Releases, News, Marketing

Reenergize Your Business 

Read timely tips for PR and Digital Marketing.

The experts at SKC have decades of experience in promoting and elevating companies to higher levels of visibility and success. Subscribe to get the latest ideas on how to get from where you are today to where you'd like to be tomorrow.

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