SKC Insights

“Death of Mr. Peanut,” a 2020 Planters campaign, is a great example of social media success. It began with a tweet: It is with heavy hearts that we confirm that Mr. Peanut has died at 104. In the ultimate selfless act, he sacrificed himself to save his friends when they needed him most. Please pay your respects with #RIPeanut. Within hours, even other brands like Dr. Pepper were spreading the hashtag, and the campaign quickly became a viral sensation. Planters later revealed that Mr. Peanut was reborn as a Baby Nut, and now tweets from the Peanut Jr account.

Planters’ viral sensation and marketing prowess has continued to this day, where it has leveraged social media to engage and build followers and customers. Here are 6 ways social media can bolster your brand:

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Building 365, or even 182, days of content can test the most creative and best writers among us. Sometimes, it might feel like no matter what you do, you can't fill the blank spaces on the calendar fast enough. Fret not. Here are some tips to create timely content for your blog, newsletters, contributed articles, infographics, white papers, etc.

1. Celebrate the Holidays!

With built-in themes and dates, holidays are fantastic sources of content inspiration. Centering your content around the anticipated needs of your prospective customers, like including some of your fun gadgets as gift ideas for Mother's Day, is a great way to build content in advance. Some image creators, like Canva, even have holiday templates months ahead of time that you can use for stress-free planning. No big holidays coming up? Look for other opportunities. If you're a security company, you can have a field day with National Cyber Security Awareness Month. 

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Content is the main ingredient when you’re cooking up a luscious digital marketing strategy. Just like how a chef works with different ingredients, a content creator works with varying types of content to entice their audience.

Here are 8 types of content to boost your digital marketing:

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You have considered every angle of your PR launch. You've double-checked that you have every message a company needs. And you've planned for every stage of maturing your online presence. Yet you are still not getting the web traffic you thought you'd get.

With today's over saturation of competing media, it can be hard to stand out among the noise. So if people won't come themselves, you will have to get them to come. And the best way to grow traffic is email. The ROI figures alone prove it: every $1 spent on email marketing nets an average return of $38!

Here are 4 reasons email marketing can bring you the traffic you want:

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With new forms of media appearing every day, it’s easy to forget tried and true methods of getting your story out. The company newsletter survived the transition from mailbox to inbox and continues to attract new customers while making current customers feel valued. Compared to social media, which can be done in as little as 10 minutes a day, a good newsletter requires time and effort.

A PR partner can put together the juiciest bits of information and services like HubSpot, MailChip and ConstantContact can make a newsletter easier to distribute. But even with all the support, you might ask why a newsletter is necessary?

Here are three reasons why a company newsletter is a valuable tool for your business:

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