Gaining media traction as a startup can be difficult. You approach a reporter at a trade show, but he gives you a blank stare and mutters, “Who are you again?” You write email after email, but they seemed to have fallen into an abyss of no return. This anonymity can be especially frightening against the fact that 90%of startups don’t make it. How can people buy your product or service if they don’t know you exist?!
If journalists are ignoring you now, here are 5 reasons why this might be happening.
1. Your Pitch Needs Work
Not getting any responses? It’s time to tweak your pitch. It may not have enough information, or too much. Or it may not be punchy enough. Even trying a new subject line could help stoke media interest. An email with the subject “Interview Offer: ‘Ending Cyber Attacks’” is much more intriguing than “Unknown Company X Requests Meeting.”