8 Tips for Creating Newsworthy Content

 

 

"Sorry, that's not news." Have you ever stumbled when a journalist tells you what you have to offer isn't newsworthy enough? You gulp. Here you are, with an exciting piece of news or scintillating insight, ready to strut your stuff, but they decide "it's not newsworthy" and don't give you a clue on what makes them tick. 

Well, we can't generalize for all media, but in our many years of working with hundreds, if not thousands of them, we have developed a good sense of the types of news and information that companies can create and package to pique the media's interest, earn their trust, and get written up in their news stories.

Here are 8 tips for creating newsworthy content:

1. Dazzle with Facts & Figures

Journalists love hard data. And that's a fact! Shining the spotlight on facts and figures, preferably with announcements about reports that shed light on industry trends, can entice a reporter to write about your organization as part of a larger trend story or even lead them to creating news just on your content. Survey data works great. When ACUHO-I's Annual State of ResNet Report was published earlier this year, media outlets picked up the story based on the strength of the numbers and infographic provided. One outlet, Campus Technology, even used the report in not one, but two articles, drawing from various newsy aspects of the report to cover multiple angles.

Read More

Topics: PR Strategies, Content Creation, Media, Product Launch, PR Launch, Reputation, Newsworthiness, Newsworthy

5 Tips for Connecting with Your Audience

 

 

Lights...camera...action! The research is done; the presentation complete; the audience assembled; now it's your turn to take the spotlight. You might be thinking, I'm ready, now I just need to connect with the audience. Whether you're talking one-on-one with a reporter, hosting a webinar, or giving a keynote speech at an industry event, what can you do to boost your confidence and wow your audience?

Here are 5 tips for connecting with your audience:

1. Custom Fit like a Glove

"One size fits all" is nice in theory, but it's not very realistic. Before you print that PowerPoint, understand what your audience is looking for. What information are they expecting you to provide? What are they hungry to learn? Should you use industry jargon or avoid it altogether? Tailor your messages, your tone, even your delivery style to fit each audience. Taking time to customize your presentation can mean the difference between making a connection and getting a cold reception.

Read More

Topics: Media Relations, Event Planning, Press Conference, Media Event, Trade Shows, Product Launch, PR Launch, Spokesperson, Media Launch, Presenter, Powerpoint, Presentation

5 Considerations for Your PR Launch

You've spent months and years of your life on it, and you're finally ready. You're ready to launch your new company, product or service to the world. But how do you ensure that the right people notice? Many ingredients make a successful PR launch – a generous dose of time, a sprinkle of creativity, and most of all, intense preparation on all fronts.

Here are 5 Considerations for Your PR Launch:

1. Define Your Objectives

The launch that sizzles catches the right attention, especially journalists’ attention. But prior to getting the limelight, it is critical you define your goals – do you want to elevate the profile of your new CEO or highlight the company’s new innovative new product? Do you want to showcase your industry or technological leadership? Your objectives will determine and shape the strategy and tactics used in your launch, whether it is special events, press conferences, tradeshows, or media/analyst tours.

Read More

Topics: PR Strategies, PR Partner, Trade Shows, Product Launch, PR Launch, Spokesperson, Media Launch

Reenergize Your Business 

Read timely tips for PR and Digital Marketing.

The experts at SKC have decades of experience in promoting and elevating companies to higher levels of visibility and success. Subscribe to get the latest ideas on how to get from where you are today to where you'd like to be tomorrow.

Subscribe to Email Updates

Recent Posts

Posts by Topic

see all